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Category: Research

Read the latest articles about research!

11 Social Media Engagement tactics

11 Social Media Tactics that boost the engagement of your target group

Posted on07/18/201807/18/2018Leave a comment

Recent research shows that, for the first time ever, the number of internet users worldwide is beating the mark of four billion users. This means that more than half of the world’s population is currently online. And of these, nearly read more…

CategoriesMarketing, Research, Social MediaTagsinfographic, Social Media, tactics, User Engagement

AI in customer experience

The role of Artificial intelligence in customer experience

Posted on06/12/201806/13/2018Leave a comment

Artificial intelligence plays an increasingly important role in customer service and customer experience: In 2017 84% of people interacted with some form of AI – while 50% didn´t even realize it. AI is effecting our lives, how we communicate, shop read more…

CategoriesDigital, Marketing, ResearchTagsAI, Artificial Intelligence, Customer Experience, infographic, UX

Internet Minute

This happens in an internet minute

Posted on05/30/201805/30/2018Leave a comment

Time really does fly… when you´re having fun – and especially, when you are online. The online activities of individuals move at an incredible fast pace across a variety of channels and platforms. Now that the internet is easily accessible read more…

CategoriesDigital, Research, Social MediaTagsinfographic, internet, online, Research, Social Media

Digital Data 2018

Essential digital, social media and mobile usage data 2018

Posted on04/26/201804/26/2018Leave a comment

With the 2018 Global Digital Yearbook We Are Social and Hootsuite deliver valuable information and insights on the internet usage, that I want to share with you: Their extensive report reveals that there are now more than 4 billion people read more…

CategoriesDigital, Research, Social MediaTagsdigital usage, mobile, Research, Social Media

Emojis boost the interaction rate of Instagram posts

Boost the interaction rate of your Instagram posts up to 17 percent with Emojis

Posted on01/26/201701/05/2018Leave a comment

Emojis are considered to be the first universal language of the internet generation. All people – no matter what age or origin – understand them. This is why nowadays Emojis are omnipresent. Since the early days of digital communication, emoticons read more…

CategoriesDigital, News, Research, Social MediaTagsEmoji, Instagram, Social Media

Digital lifestyles and attentionby Simone Philipp Management

Effects of digital lifestyles on the attention of consumers

Posted on01/20/201608/02/2016Leave a comment

In 2000, the average attention span of a human being was twelve seconds, in 2013 it had already fallen to eight seconds – and thus was one second less than that of a goldfish! I like goldfish, but find it read more…

CategoriesDigital, Marketing, ResearchTagsattention, digital lifestyle, recommendation

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