![Digital lifestyles and attentionby Simone Philipp Management](https://usercontent.one/wp/www.simonephilipp.com/wp-content/uploads/2016/01/Goldfish-1-780x280.jpg)
Effects of digital lifestyles on the attention of consumers
In 2000, the average attention span of a human being was twelve seconds, in 2013 it had already fallen to eight seconds – and thus was one second less than that of a goldfish! I like goldfish, but find it read more…