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After developing a brand management strategy for one of my clients, including brand positioning, derivation of core brand messages and a mission statement, I realized once again how important the correct handling i.e. management of a brand is. I doubt read more…
Recent research shows that, for the first time ever, the number of internet users worldwide is beating the mark of four billion users. This means that more than half of the world’s population is currently online. And of these, nearly read more…
Artificial intelligence plays an increasingly important role in customer service and customer experience: In 2017 84% of people interacted with some form of AI – while 50% didn´t even realize it. AI is effecting our lives, how we communicate, shop read more…
Sometimes size actually does matter. At least when it comes to Social Media photos and images. Nowadays, Social Media are increasingly image-driven. It is therefore very important to use the correct image format for each Social Media channel in order read more…
When you are developing your 2017 online marketing strategy, there is certainly one topic that needs to be considered: Inbound Marketing. Traditional marketing techniques such as ads, commercials or direct mailings address a broad i.e. nonspecific audience and are also read more…
This infographic from MDG visualizes recent research reports and gives interesting insights on Snapchat, the fastest growing social messaging app. Snapchat has already a bigger daily active user base than Twitter and is expected to add twice as many new read more…
In 2000, the average attention span of a human being was twelve seconds, in 2013 it had already fallen to eight seconds – and thus was one second less than that of a goldfish! I like goldfish, but find it read more…