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Category: Marketing

Read the latest articles about marketing!

10 simple ways to increase your brand awareness

10 simple ways to increase your brand awareness

Posted on10/06/201804/28/2020

After developing a brand management strategy for one of my clients, including brand positioning, derivation of core brand messages and a mission statement, I realized once again how important the correct handling i.e. management of a brand is. I doubt read more…

CategoriesMarketingTagsbrand, brand awareness, infographic, Marketing

11 Social Media Engagement tactics

11 Social Media Tactics that boost the engagement of your target group

Posted on07/18/201807/18/2018

Recent research shows that, for the first time ever, the number of internet users worldwide is beating the mark of four billion users. This means that more than half of the world’s population is currently online. And of these, nearly read more…

CategoriesMarketing, Research, Social MediaTagsinfographic, Social Media, tactics, User Engagement

AI in customer experience

The role of Artificial intelligence in customer experience

Posted on06/12/201806/13/2018

Artificial intelligence plays an increasingly important role in customer service and customer experience: In 2017 84% of people interacted with some form of AI – while 50% didn´t even realize it. AI is effecting our lives, how we communicate, shop read more…

CategoriesDigital, Marketing, ResearchTagsAI, Artificial Intelligence, Customer Experience, infographic, UX

24 image formats to optimize your Social Media performance

24 image formats to optimize your Social Media performance

Posted on04/20/201701/05/2018

Sometimes size actually does matter. At least when it comes to Social Media photos and images. Nowadays, Social Media are increasingly image-driven. It is therefore very important to use the correct image format for each Social Media channel in order read more…

CategoriesDigital, Marketing, Social MediaTagsimage formats, Marketing, Online Marketing, Social Media

Inbound-Marketing Infografik

Place Inbound Marketing on your 2017 online agenda

Posted on01/02/201701/26/2017

When you are developing your 2017 online marketing strategy, there is certainly one topic that needs to be considered: Inbound Marketing. Traditional marketing techniques such as ads, commercials or direct mailings address a broad i.e. nonspecific audience and are also read more…

CategoriesDigital, Marketing, Social MediaTagsInbound-Marketing, Online Marketing, SEM, SEO, Social Media

Snapchat Marketing

Keep Snapchat in mind while developing your marketing strategy

Posted on10/31/201601/26/2017

This infographic from MDG visualizes recent research reports and gives interesting insights on Snapchat, the fastest growing social messaging app. Snapchat has already a bigger daily active user base than Twitter and is expected to add twice as many new read more…

CategoriesMarketing, Social MediaTagsSocial Media

Digital lifestyles and attentionby Simone Philipp Management

Effects of digital lifestyles on the attention of consumers

Posted on01/20/201608/02/2016

In 2000, the average attention span of a human being was twelve seconds, in 2013 it had already fallen to eight seconds – and thus was one second less than that of a goldfish! I like goldfish, but find it read more…

CategoriesDigital, Marketing, ResearchTagsattention, digital lifestyle, recommendation

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