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Category: Digital

Read my latest blog articles about digital topics!

AI in customer experience

The role of Artificial intelligence in customer experience

Posted on06/12/201806/13/2018

Artificial intelligence plays an increasingly important role in customer service and customer experience: In 2017 84% of people interacted with some form of AI – while 50% didn´t even realize it. AI is effecting our lives, how we communicate, shop read more…

CategoriesDigital, Marketing, ResearchTagsAI, Artificial Intelligence, Customer Experience, infographic, UX

Internet Minute

This happens in an internet minute

Posted on05/30/201805/30/2018

Time really does fly… when you´re having fun – and especially, when you are online. The online activities of individuals move at an incredible fast pace across a variety of channels and platforms. Now that the internet is easily accessible read more…

CategoriesDigital, Research, Social MediaTagsinfographic, internet, online, Research, Social Media

Digital Data 2018

Essential digital, social media and mobile usage data 2018

Posted on04/26/201804/26/2018

With the 2018 Global Digital Yearbook We Are Social and Hootsuite deliver valuable information and insights on the internet usage, that I want to share with you: Their extensive report reveals that there are now more than 4 billion people read more…

CategoriesDigital, Research, Social MediaTagsdigital usage, mobile, Research, Social Media

24 image formats to optimize your Social Media performance

24 image formats to optimize your Social Media performance

Posted on04/20/201701/05/2018

Sometimes size actually does matter. At least when it comes to Social Media photos and images. Nowadays, Social Media are increasingly image-driven. It is therefore very important to use the correct image format for each Social Media channel in order read more…

CategoriesDigital, Marketing, Social MediaTagsimage formats, Marketing, Online Marketing, Social Media

Emojis boost the interaction rate of Instagram posts

Boost the interaction rate of your Instagram posts up to 17 percent with Emojis

Posted on01/26/201701/05/2018

Emojis are considered to be the first universal language of the internet generation. All people – no matter what age or origin – understand them. This is why nowadays Emojis are omnipresent. Since the early days of digital communication, emoticons read more…

CategoriesDigital, News, Research, Social MediaTagsEmoji, Instagram, Social Media

Inbound-Marketing Infografik

Place Inbound Marketing on your 2017 online agenda

Posted on01/02/201701/26/2017

When you are developing your 2017 online marketing strategy, there is certainly one topic that needs to be considered: Inbound Marketing. Traditional marketing techniques such as ads, commercials or direct mailings address a broad i.e. nonspecific audience and are also read more…

CategoriesDigital, Marketing, Social MediaTagsInbound-Marketing, Online Marketing, SEM, SEO, Social Media

Social Media by Simone Philipp Management

Social media measurement of success: Keep on track with clear goals and key performance indicators

Posted on05/17/201611/05/2017

The German Federal Association of the Digital Economy (BVDW e.V.) has published a model to measure the success of social media activities and summarized its results in a detailed matrix. An accompanying guideline shows the considerations that led to this read more…

CategoriesDigital, Social MediaTagsKPI, performance, Social Media, success

Digital lifestyles and attentionby Simone Philipp Management

Effects of digital lifestyles on the attention of consumers

Posted on01/20/201608/02/2016

In 2000, the average attention span of a human being was twelve seconds, in 2013 it had already fallen to eight seconds – and thus was one second less than that of a goldfish! I like goldfish, but find it read more…

CategoriesDigital, Marketing, ResearchTagsattention, digital lifestyle, recommendation

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