This infographic from MDG visualizes recent research reports and gives interesting insights on Snapchat, the fastest growing social messaging app.
Snapchat has already a bigger daily active user base than Twitter and is expected to add twice as many new users through 2020 as Twitter.
Bottom line: Snapchat should be kept in mind when setting up your future marketing and communication strategy. Even if your target group aren´t teenagers. Because the fastest growing Snapchat audience are users over the age of 25.
© Simone Philipp Management 2016
Source and infographic: mdg advertising
Picture: Simone Philipp Management