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Author: Simone Philipp

10 simple ways to increase your brand awareness

10 simple ways to increase your brand awareness

Posted on10/06/201804/28/2020Leave a comment

After developing a brand management strategy for one of my clients, including brand positioning, derivation of core brand messages and a mission statement, I realized once again how important the correct handling i.e. management of a brand is. I doubt read more…

CategoriesMarketingTagsbrand, brand awareness, infographic, Marketing

11 Social Media Engagement tactics

11 Social Media Tactics that boost the engagement of your target group

Posted on07/18/201807/18/2018Leave a comment

Recent research shows that, for the first time ever, the number of internet users worldwide is beating the mark of four billion users. This means that more than half of the world’s population is currently online. And of these, nearly read more…

CategoriesMarketing, Research, Social MediaTagsinfographic, Social Media, tactics, User Engagement

AI in customer experience

The role of Artificial intelligence in customer experience

Posted on06/12/201806/13/2018Leave a comment

Artificial intelligence plays an increasingly important role in customer service and customer experience: In 2017 84% of people interacted with some form of AI – while 50% didn´t even realize it. AI is effecting our lives, how we communicate, shop read more…

CategoriesDigital, Marketing, ResearchTagsAI, Artificial Intelligence, Customer Experience, infographic, UX

Internet Minute

This happens in an internet minute

Posted on05/30/201805/30/2018Leave a comment

Time really does fly… when you´re having fun – and especially, when you are online. The online activities of individuals move at an incredible fast pace across a variety of channels and platforms. Now that the internet is easily accessible read more…

CategoriesDigital, Research, Social MediaTagsinfographic, internet, online, Research, Social Media

Digital Data 2018

Essential digital, social media and mobile usage data 2018

Posted on04/26/201804/26/2018Leave a comment

With the 2018 Global Digital Yearbook We Are Social and Hootsuite deliver valuable information and insights on the internet usage, that I want to share with you: Their extensive report reveals that there are now more than 4 billion people read more…

CategoriesDigital, Research, Social MediaTagsdigital usage, mobile, Research, Social Media

24 image formats to optimize your Social Media performance

24 image formats to optimize your Social Media performance

Posted on04/20/201701/05/2018Leave a comment

Sometimes size actually does matter. At least when it comes to Social Media photos and images. Nowadays, Social Media are increasingly image-driven. It is therefore very important to use the correct image format for each Social Media channel in order read more…

CategoriesDigital, Marketing, Social MediaTagsimage formats, Marketing, Online Marketing, Social Media

Emojis boost the interaction rate of Instagram posts

Boost the interaction rate of your Instagram posts up to 17 percent with Emojis

Posted on01/26/201701/05/2018Leave a comment

Emojis are considered to be the first universal language of the internet generation. All people – no matter what age or origin – understand them. This is why nowadays Emojis are omnipresent. Since the early days of digital communication, emoticons read more…

CategoriesDigital, News, Research, Social MediaTagsEmoji, Instagram, Social Media

Inbound-Marketing Infografik

Place Inbound Marketing on your 2017 online agenda

Posted on01/02/201701/26/2017Leave a comment

When you are developing your 2017 online marketing strategy, there is certainly one topic that needs to be considered: Inbound Marketing. Traditional marketing techniques such as ads, commercials or direct mailings address a broad i.e. nonspecific audience and are also read more…

CategoriesDigital, Marketing, Social MediaTagsInbound-Marketing, Online Marketing, SEM, SEO, Social Media

Snapchat Marketing

Keep Snapchat in mind while developing your marketing strategy

Posted on10/31/201601/26/2017Leave a comment

This infographic from MDG visualizes recent research reports and gives interesting insights on Snapchat, the fastest growing social messaging app. Snapchat has already a bigger daily active user base than Twitter and is expected to add twice as many new read more…

CategoriesMarketing, Social MediaTagsSocial Media

Social Media by Simone Philipp Management

Social media measurement of success: Keep on track with clear goals and key performance indicators

Posted on05/17/201611/05/2017Leave a comment

The German Federal Association of the Digital Economy (BVDW e.V.) has published a model to measure the success of social media activities and summarized its results in a detailed matrix. An accompanying guideline shows the considerations that led to this read more…

CategoriesDigital, Social MediaTagsKPI, performance, Social Media, success

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